Voice and Style Guide

Match the voice to the audience

The “best” voice depends on where the video will be used.

• Sales demo: clear, confident, moderate pace
• Training: neutral, steady, slightly slower
• Education: explanatory and explicit
• Executive summary: concise, calm, low-friction

Style rules that work well with AI narration

• Keep sentences shorter than written copy
• Prefer active verbs
• Avoid stacked clauses
• Use one idea per sentence when possible

Pacing guidelines

Fast pacing works when the slide is visually simple.

Slow pacing works when:

• the slide contains a chart
• the audience is new to the topic
• the deck explains a multi-step process

Tone by use case

Internal enablement

Use practical and instructional language.

Customer-facing walkthrough

Use confident but low-pressure language.

Investor or leadership recap

Use compressed phrasing and signal-oriented language.

One rule to keep

Write for listening, not for reading. If a sentence feels long when spoken aloud, shorten it before rendering.